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Left: Reeg MX Overhead Print Ad published in MiniRider / MiniMoto magazine. This ad was designed to grab attention by using a unique camera angle.

Middle/Right: Sports Rack Mobilize Print Ad These ads ran in several different publications, all of which had different size requirements. A standard template was created that could be modified from newspaper to newspaper while still retaining the look and feel of the original design. An average of seven ad's were placed monthly in various publications. Consistency and flexibility were incorporated by using various illustrated vehicles. The solid use of black ensured that attention would be drawn by the sheer contrast of the ad on virtually any page. The body copy reads, "The transition is a simple one. Regardless of where you're headed, your gear needs to follow. Together with Sports Rack, your day to day commuter car is transformed into a destination adventure vehicle."